HORROR BARBECUE

If you’re one of the two million-plus people who watched the instant YouTube classic "Friday" by Rebecca Black this weekend, you may be as confused as we were as to who this girl is and why anyone allowed her to make a music video so unbelievably terrible (other than to ease widespread confusion about which day comes after Thursday). It turns out Rebecca Black is merely one of many products from the brilliant entrepreneurs Patrice Wilson and Clarence Jey, who run Ark Music Factory, an LA based production company designed to take advantage of super-rich kids with pop-star dreams, and their parents’ cash. The results are music videos with surplus production value and a deficit of talent and individuality; aka more YouTube gold.