Psychology and Colors
Why is color such a powerful force in our lives? Have you ever experienced any alterations of the mind and body when it comes to colors? It is said that colors have an effect on people’s mood, feelings, and behaviors even though color perceptions are subjective there are universal meaning of colors. Warm colors like red, orange, and yellow are known from feeling warmth and comfort all the way to anger. Knowing this relatively new information it started a whole new way to market products, brands, and service effectively.
Sir Isaac Newton discovered when pure white light passes through a prism, it then separates into visible colors. Each color made up with a single wavelength and cannot be separated by any further colors. You can however combine lights and or mix paint to make a color from other colors. (Cherry)
Personal preferences, experience, upbringing, society, and context all have a role in the effect colors have on us. We as people associate colors with moods, and or objects. When you think of a pencil what color is it? Chances are its yellow because 75% of pencils you see are yellow. There is importance and advantages companies can use knowing personal preferences of color through gender, our society, and context in which the color is seen.
Color Emotion Guide:
Yellow: known for optimism, clarity, and warmth. Examples of logos include Subway, Nikon, and BestBuy.
Orange: known for friendly, cheerful, and confident. Examples include Nickelodeon, Payless, and Fanta.
Red: known for Excitement, youthful, and bold. Examples include Netflix, CNN, and Target.
Purple: known for creative, imaginative, and wise. Examples include Taco Bell, Yahoo, and Welch’s.
Blue: known for trust, dependable, and strength. Examples include Dell, AT&T, and Facebook.
Green: known for peace, growth, and health. Examples include BP, Starbucks, and John Deere.
Grey: known for balance, neutral, and calm. Examples include Cartoon Network, New York Times, and Wikipedia. (The Logo Company)