Magazine Posts
Table of Contents Bluefish Tuna Ads
Ad Agency: Ogilvy, Paris, France
Creative Director: Chris Garbutt
Copywriter: Arnaud Vanhelle
Art Director: Benoît Raynert
Photographer: Thomas Mangold
"When you see a tuna, think panda. The bluefin tune is now critically endangered to the point of extinction. Industrial overfishing, fueled by the voracious appetite for tuna in several parts of Asia, is killing off the remaining breeding populations. Act quickly to save what's left. Don't sell, buy or eat this endangered species. And please support the bluefin defense campaign. Operation Blue Rage, at www.seashepherd.org"
Ad Agency: Ogilvy & Mather, Singapore
Art Directors: Stuart Mills, Anthony Tham
Copywriter: Jagdish Ramakrishnan
And its not just tuna that are suffering - millions of other fish, dolphins, seagulls and sea-turtles get caught in long lines used to catch tuna and end up dying tragic deaths. Even dolphin-safe tuna isn't really dolphin safe!
Ad Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze, Natalie Rose
Illustrator: Ben Crossman
Due to our enormous appetite - by the year 2012 or 2013 there will be no more bluefin tuna left. Bluefin tuna are top predators and one of the fastest fish in the ocean - the equivalent of a lion on the land. But, unfortunately instead of sitting up and taking notice, like we did with the panda and rhino, we let this unsustainable massacre continue. After all - what is out of sight, is out of mind! Maybe that's why - despite efforts to educate and raise awareness, many of us continue to consume this highly endangered species without a second thought!
Bluefin is known as hon maguro or toro (tuna belly), when it is prepared for sushi.
Please have a heart - don't eat bluefin tuna. Don't let this magnificent fish - (they can weigh half a tonne and accelerate faster than a race car) - go extinct!
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