World AIDS Day – Which was on December 1st – saw the launch of the limited edition (CONVERSE)RED Chuck Taylor All Star shoe by José Parlá. A painter widely acclaimed in the art world, Parlá’s collaboration with (CONVERSE)RED raises awareness for the fight against AIDS and encourages consumers to turn art into power. 10% of the wholesale price of each shoe will go directly to Global Fund programs that fight AIDS.
“Wearing Chuck Taylor All Star shoes as a kid , I never imagined that one day there would be such an awful disease like AIDS and that, as an artist, I could help by collaborating with Converse,” says Parlá. “I invite people to join in the effort… and become an agent of change.”