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This advert was another example of Coca-Cola’s achievements in viral video advertising. The newest Bond movie released in 2012, “SkyFall,” was an international success. The campaign highlighted both the movie and Coca-Cola’s Coke Zero product. I included this in my “Internationalism” portfolio due to the fact that it covered one of the top 2012 grossing movies across the world. The use of recognizable music, a fun tagline, and exciting candid actors aided to the viewing pleasure of this viral ad.

The creativity of this advert comes from the structure. The “reality” of this scenario and following unknown suspects through an everyday venue made this advert have a sense of realness. Coca-Cola is, at the point of the release of this video, known for their entertaining and viral commercials. I do not feel that it would be out of line to say that this is a strong suit in their marketing endeavors. Coca-Cola is also one of the first companies to create adverts like this.

The “Coke Zero drives you to unlock the 007 in you,” video was shot at the Central Station of Antwerp in Belgium inviting real consumers to unlock the 007 in themselves and overcome a “mission” to win exclusive tickets for the movie “SkyFall.”

The viral effect of the video was unprecedented; the new Coke Zero product was put on the map by this advert. The advert broke Coca-Cola’s company record for online views and engagement. As of 1 November 2012, the high reach was 7.1M views on YouTube with 98% “likes” and 832.3k “shares,” (Palmen, 2014). The video was placed in Mashable Top 100 most shared commercials ever and is still being “shared” through social media today.  Also, the video is the most shared Bond related ad and in the Top 3 YouTube search results of “007,” (Palmen, 2014). I would say this advert was ultimately successful.